The company started to expand in new frontiers of the model industry. In 1971 LEGO did start to target women with the intro of furniture pieces and dollhouses; in 1974 this introduced their first individuals figures, known as Minifigures; and 1979 that expanded into space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of earrings elements directed at young girls. This era also noticed the creation of a managing structure, with Godtfred Kirk Christiansen’s child Kjeld Kirk Kristiansen subscribing the managerial staff and working to modernize the company’s manufacturing methods.

The 1972s also noticed the introduction of a method that allowed customers to decide on certain stones they wanted to purchase and make their own designs, rather than acquire pre-made equipment; it was popular with adults, as well as kids. In the same decade, Seglar branched out into ancient territory when using the Castle subject, and in 80 the company added it is first coach sets to its collection.

In 1989 Lego released the Pirate motif, and with it many pirate boats, desert islands and treasure. The company also extended its array of facial expressions, adding beards, eye outages and lip stick in addition to the typical two sight and smile. Some aged Lego enthusiasts resented these types of changes, choosing the more basic faces of earlier products.

As Lego expanded in a huge multinational corporation, completely to find ways to satisfy the requires of its big name customers like Aim for, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster delivery times. Maintain click here to investigate with these needs, the company began to reduce total production moment for new products by looking into making more using of computerized set up systems.